Artificial Intelligence (AI) and machine learning are paving the way in digital marketing at the moment. It is a huge and ever growing technology, which is being recognised now by many large companies. Just last month (September 2021), Oracle Corp incorporated AI into it's digital marketing campaigns in order to qualify their potential leads. Instead of their sales team rifling through thousands of wasted leads, they have employed an AI system which automatically determines whether a person who is interacting with their content (advertisements, emails, social media posts etc), is going to end up being a sale for them. If they are, their contact details will be sent to the sales team.

The UK's network of motorway services and petrol stations will be required to install chargers for electric cars, under plans announced by Transport Minister John Hayes. The Automated and Electric Vehicles Bill, which was first announced during the Queen's Speech in June but yesterday had its first reading in Parliament, outlines new powers that will help boost the uptake of electric vehicles across the UK. According to the government, the new network of charging stations will need to be "smart," which means they can interact with the grid in order to manage demand across the UK. Operators will also be required to provide clear information on the location and operating hours of their points, as well as the available charging options, how much they cost and whether they are working order or already in use. Ministers are clear that "all UK motorway services and large petrol retailers" will need to be on board and that the government will be given powers to "make it compulsory for chargepoints to be installed across the country."

MARTHA'S VINEYARD, an island off the coast of Massachusetts, is a favourite summer retreat for well-to-do Americans. A few years ago, visitors noticed that petrol prices were considerably higher than in nearby Cape Cod. Even those with deep pockets hate to be ripped off. A price-fixing suit was brought against four of the island's petrol stations. The judges found no evidence of a conspiracy to raise prices, but they did note that the market was conducive to "tacit collusion" between retailers.

In a bid to ensure that self-driving cars are safe when they hit the roads, the UK government has put together a new proposal. The proposal states that insurance cover for self-driving cars must offer protection for both times when the driver is in control, and when the car is in autonomous mode. Ministers hope that if the bill is passed, it will put the UK at the forefront of the modern transport revolution. In a bid to ensure that self-driving cars are safe when they hit the road, the UK government has put together a new proposal. The proposal states that insurance cover for self-driving cars must offer protection for both times when the driver is in control, and when the car is in autonomous mode. Insurers could still try to recover the costs from the vehicles' makers.